Generation Clothing Pakistan: Sales, Collections and Shopping Guide
If you’ve searched for “generation sale” or “generation clothing” recently, you’re not alone. Thousands of shoppers across Pakistan search for these terms every month and right now, the timing works in your favor.
GENERATION’s Annual Summer Sale is currently live, with discounted kurtas, suits, formals and accessories across its online store and its ten physical outlets nationwide.
The problem most shoppers run into isn’t finding out that a sale exists, it’s figuring out exactly what’s discounted, whether the deal applies online and in-store, how returns work on sale items and which of GENERATION’s ten cities has a store nearby.
This guide answers all of that in one place, using information verified directly from GENERATION’s official channels. By the end of this guide, you’ll know what Generation clothing is, what’s currently on sale, how to shop it online or in person, what the return and exchange rules are for sale items and how to avoid the most common mistakes shoppers make during markdown season.
Quick Answer
The Generation Sale is GENERATION Pakistan’s recurring seasonal markdown event, currently live with up to 60% off ready-to-wear kurtas, suits, formals and accessories.
Shop online at generation.com.pk (Pakistan) or generation.pk (international) or visit stores in Karachi, Lahore, Islamabad and seven other cities. Sale items can only be exchanged for size they aren’t eligible for a cash refund.
What Is Generation Clothing?
GENERATION is a Pakistani ready-to-wear womenswear brand.
It was founded in 1983 by husband-and-wife duo Saad and Nosheen Rahman, who set out to meet a growing demand for affordable, fashionable clothing among urban Pakistani women.
More than four decades later, the brand has grown into one of the country’s established names in ready-to-wear fashion, known for restocking its stores with fresh designs multiple times a week rather than repeating prints.
GENERATION organizes its collections around three core lines, each built for a different occasion:
- GENERATION Woman casual, everyday wear with a relaxed, contemporary aesthetic
- Formals wedding and event wear that blends traditional embellishment with modern silhouettes
- Classic timeless pieces designed to stay relevant season after season
Beyond these core lines, the brand also runs a distinct sub-collection called Ming, which appears as a separate tag on select product listings.
GENERATION has also spoken publicly about sustainability efforts, including repurposing surplus fabric into accessories such as hand-crocheted potlis, as part of a broader push toward more eco-conscious production.
What Is the Generation Sale?
The “Generation Sale” that shoppers search for isn’t a single one-off event; it’s GENERATION’s recurring seasonal markdown period, most recently branded as the Annual Summer Sale.
As of this guide’s publication (August 2026), the sale is live and displayed prominently across the brand’s website with the banner “Annual Summer Sale is Live.”
Search data backs up how much this event matters to shoppers: “generation sale” gets roughly 18,100 monthly searches in Pakistan, making it one of the highest-intent, most transactional searches connected to the brand far higher than searches for the brand name alone.
That volume, combined with a related spike in “generation sale today” searches, tells a clear story: people aren’t just curious about the sale, they’re actively trying to catch it while it’s running.
A note on timing: GENERATION doesn’t publish a fixed public end date for its sale on-site and markdown sales can end or change without notice.
If exact dates matter to your purchase decision, check the live banner on generation.com.pk or GENERATION’s official Instagram (@generation_pk) and Facebook (facebook.com/generationpk) before you shop, since availability shifts as stock sells out.
What’s on Sale: Categories and Real Discounts
The sale spans nearly every category GENERATION carries, including:
- 2-piece and 3-piece suits
- Kurtas (including hand-crafted styles)
- Formals
- Anarkali suits and frocks
- Tops and bottoms
- Dupattas and shawls
- Sarees
- Jackets and kotis
- Footwear and accessories
Pricing is tiered rather than a single flat percentage.
GENERATION’s own “Upto 60% Sale” collection page confirms up to 60% off as the headline discount across most categories, while a separate “Further Reductions” tag marks down select clearance pieces even more steeply.
For example, at the time of writing, one accessory (a hand-crochet potli) had dropped from PKR 4,198 to PKR 1,049.50 a 75% cut while several embroidered tops and kurtas from the Safaida collection were reduced from the PKR 6,698–13,998 range to roughly PKR 2,344–4,899.
These specific prices are illustrative, not guaranteed stock and pricing change daily during sale season and popular sizes sell out fastest.
Treat the percentages as a general expectation rather than a promise on any specific item.
How to Shop the Generation Sale Online
GENERATION runs two separate storefronts depending on where you’re shopping from:
- generation.com.pk for customers ordering within Pakistan
- generation.pk for international orders, priced in USD, CAD, EUR and GBP
On the Pakistan site, GENERATION offers free shipping on prepaid orders of Rs. 2,000 and above.
If you’d rather pay in installments, the brand supports BaadMay, a buy-now-pay-later option that splits your order into three payments: you pay the first installment at checkout and the rest later, after verifying your account.
Once your order ships, you’ll get a tracking link by email and you can also track orders directly through GENERATION’s order tracking portal.
Generation Sale In-Store: Store Locations Across Pakistan
If you’d rather try things on before buying especially useful during a sale, since exchanges are simpler in-store GENERATION operates stores in ten cities:
| City | Store Page |
|---|---|
| Lahore | generation.com.pk/pages/lahore-stores |
| Karachi | generation.com.pk/pages/karachi-stores |
| Islamabad | generation.com.pk/pages/islamabad-store-1 |
| Rawalpindi | generation.com.pk/pages/rawalpindi-store |
| Peshawar | generation.com.pk/pages/peshawar-store |
| Multan | generation.com.pk/pages/multan-store |
| Hyderabad | generation.com.pk/pages/hyderabad |
| Faisalabad | generation.com.pk/pages/faisalabad-store |
| Gujranwala | generation.com.pk/pages/gujranwala-store |
| Sialkot | generation.com.pk/pages/sialkot-store |
Hyderabad is a relatively recent addition GENERATION’s own press materials describe it as the brand’s first store in Sindh outside of Karachi, opened as part of its expansion beyond the major metros.
Since exact addresses and store hours can change, use the links above (or search “[city name] GENERATION store” alongside your city) to confirm current details before visiting, particularly during sale season when hours sometimes extend.
Delivery, Shipping Charges and Order Tracking
Here’s what to expect once you place an order during the sale:
Within Pakistan:
- Delivery in 3–5 working days after your order is confirmed (Monday–Saturday, excluding public holidays)
- Free delivery on prepaid orders of Rs. 2,000+
- Free delivery on cash-on-delivery (COD) orders of Rs. 8,000+
- A flat Rs. 180 charge applies to COD orders under Rs. 8,000
- Full tracking via SMS and email
International orders:
- Delivery in 7–10 working days
- Shipping cost calculated by zip code at checkout
- Additional import taxes may apply depending on your country’s regulations and these are the customer’s responsibility, not GENERATION’s
GENERATION notes that delivery times can run longer than usual during busy periods, including sale season, so if you need an item by a specific date order early rather than close to when you need it.
Return and Exchange Policy During the Sale
This is where a lot of sale shoppers get caught off guard, so it’s worth reading before you check out sale items that follow different rules than regular-priced items.
| Situation | What Happens |
|---|---|
| Regular-priced online order, wrong size/color or faulty item | Free exchange (pickup arranged), subject to stock availability; if unavailable, you receive a coupon code valid for 2 months |
| Sale item, online | Can only be exchanged for a different size, if available not returned or refunded |
| In-store purchase (any price) | Free size exchange at any GENERATION store in Pakistan, with original receipt and packing |
| International order | No exchanges only refunds and only for items that were faulty or wrongly shipped |
| Any faulty item | Must be reported in writing within 24 hours of delivery, with proof; used, stained or scented items won’t be accepted |
A few things to keep in mind: GENERATION does not issue cash refunds under normal circumstances you’ll typically receive a coupon code instead and processing for approved returns takes roughly 2–3 weeks. Shipping charges are non-refundable either way.
Practical takeaway: if you’re unsure about sizing on a sale item, buying in-store gives you more flexibility than buying online, since store exchanges aren’t limited by online stock availability in the same way.
Tips for Getting the Best Deals During the Generation Sale
- Shop early in the sale window: Popular sizes and best-selling prints sell out first; the deepest “Further Reductions” markdowns also tend to disappear quickly once shoppers notice them.
- Decide on sizing before you buy sale items: Since sale purchases can only be exchanged for size (not refunded), double-check GENERATION’s size guide on the product page rather than guessing.
- Use BaadMay if you’re spreading out a larger order: Splitting payment into three installments can make it easier to buy multiple pieces during the sale without paying the full amount upfront.
- Hit the free-shipping threshold deliberately: Since prepaid orders of Rs. 2,000+ ship free, it’s often worth adding one more item to clear that line rather than paying separate shipping on a smaller order.
- Try in-store if you’re between sizes: In-store exchanges are simpler and aren’t dependent on online restocking.
- Follow GENERATION’s official Instagram and Facebook: for real-time updates if the sale window is extended, restocked or wound down the website banner is accurate but social channels often flag new markdowns first.
Generation Clothing Careers
If you’re searching for “generation clothing careers” rather than shopping the sale, GENERATION maintains a dedicated careers page (generation.com.pk/pages/career) where the brand lists current openings.
Given the brand’s ongoing store expansion Hyderabad being a recent example, new roles in retail, design and operations periodically open up alongside that growth.
Frequently Asked Questions
Conclusion
The Generation Sale isn’t a one-time flash event it’s GENERATION’s recurring seasonal markdown period and right now it’s live with discounts of up to 60% (and steeper reductions on select clearance pieces) across kurtas, suits, formals and accessories.
Whether you shop online through generation.com.pk or generation.pk or in person at one of the brand’s ten store locations, the one rule worth remembering is this: sale items can only be exchanged for size, not refunded, so get your sizing right the first time.
Ready to shop? Head to GENERATION’s Annual Summer Sale collection to see what’s currently discounted or find your nearest store through the locations listed above.
